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Fashion Marketing

Fashion Marketing Diploma

The Art Institute of Vancouver can help you prepare for it.

Program Overview

In the Fashion Marketing program, you’ll fine-tune your fashion buying and marketing skills. The program prepares you to choose your own direction as you learn from fashion professionals and study merchandise presentation, visual merchandising, retailing, and buying. Graduates are prepared to seek entry-level employment in positions such as assistant fashion buyer, fashion merchandiser, retail store manager, or runway coordinator.
Fashion Marketing

Program Description

Available at the Renfrew campus.
90 credits - 30 courses - 18 months - 6 quarters - Diploma

The Fashion Marketing program blends individual creativity with a keen sales orientation. Students are introduced to foundation skills such as colour theory, fashion sketching, costume history, digital imaging and introductory retail skills. They later move on to topics such as concepts and trends in apparel, merchandise management, textiles and fabrics, advertising and marketing, elements of retail operations and technology, manufacturing, retail mathematics, consumer behaviour, business ownership,media buying, human resources, accounting, store planning and lease management. Prior to graduating, students concentrate on developing a portfolio, securing an internship, and turn to topics on e-commerce and Web marketing.

Students may satisfy the Fashion Design Elective by selecting a course from the Fashion Design program.
Fashion Marketing

Your next steps

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