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Fashion Marketing

Fashion Retailing Diploma

The Illinois Institute of Art — Schaumburg can help you prepare for it.

Program Overview

In the Fashion Retailing program, you’ll learn how to use how to use your combined creative and business skills to display, market, and sell fashion merchandise. The program prepares you to evaluate apparel construction and identify appropriate characteristics and uses of different textiles. You will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.
Fashion Retailing

Program Description

Mission
The mission of the diploma program in Fashion Retailing is to prepare students to seek positions in the field of fashion retailing. The program is intended for students who have a background in fashion and are interested in developing retail management and business skills, or who are preparing for a career in fashion retailing in boutiques, specialty stores, national department stores, and discount chains. Students primarily focus on retail sales, management, operations, fashion trends, and promotion.

Program Description
The Fashion Retailing Diploma program teaches students how to use their combined creative and business skills to display, market, and sell fashion merchandise. The well-trained student will be able to effectively understand and meet the customer’s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns. Individuals in fashion retailing will learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.

Program Requirements
The Diploma in Fashion Retailing requires a total of 48 credit hours. The entire program includes 638 clock hours, comprised of 418 lecture hours, 220 lab hours, and no internship or practicum hours.

Desired Student Outcomes
1. Industry knowledge: Graduates will posses retail management and business skills that prepare them for a career in fashion retailing in boutiques, specialty stores, national department stores, and discount chains with focus on retail sales, management, operations, fashion trends, and promotion.
2. Technology: Graduates will demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, on-line research, and website software.
3. Planning and problem-solving: Graduates will demonstrate the ability to plan and analyze key marketing and management processes, including an ability to analyze, formulate and implement innovative solutions.
Fashion Retailing

Gainful Employment Information for this program

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