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Fashion Marketing

Fashion Merchandising Associate of Applied Science

The Illinois Institute of Art — Schaumburg can help you prepare for it.

Program Overview

In the Fashion Merchandising program, you’ll study the business that moves the world's fashions from designers' showrooms to retail sales floors, and finally into the hands of consumers. This fast-paced industry revolves around individuals who exhibit strong business skills and an eye for style. Graduates are prepared to seek entry-level employment in positions such as fashion coordinator and stylist in retail department stores, boutiques, wholesalers, importers, designers, and manufacturers.
Fashion Merchandising

Program Description

Program Mission
The Associate of Applied Science in Fashion Merchandising program provides students with an academic and professional foundation through both applied coursework and technological applications. The market-driven curriculum teaches students to utilize problem-solving and critical thinking skills which meet the expressed needs of the fashion industry.

Desired Student Outcomes
1. Merchandise Management: Graduates demonstrate understanding of selection, inventory, distribution, and planning processes.
2. Technology: Graduates demonstrate proficiency in current industry technology and software related to business and marketing.
3. Communication - Fashion Branding: Graduates demonstrate understanding of product attributes, benefits, and consumer beliefs and values, as well as distinguish national versus private label brands.
4. Marketing Context: Graduates demonstrate skill in merchandise presentation display and in-store sales promotion as marketing tools.
5. Professionalism: Graduates apply and articulate professional standards and business concepts related to retail and fashion industries.

Program Description
Fashion Merchandising students prepare to enter the field with instruction from industry professionals who impart their knowledge. Through hands-on participation in projects that are creative, technical and similar to those students will face in their chosen fields, the program is built around classroom activities that rely on a philosophy of total personal immersion in the subject. Students study fashion history, famous designers, textiles and display. Simulated buying sessions, marketing seminars and the development of in-house promotional campaigns enable students to acquire hands-on experience.

Graduation Requirements
To receive an Associate of Applied Science in Fashion Merchandising students must complete a minimum of 90 quarter credits with 24 quarter-credits in general education courses and 66 in their specialty area with a cumulative GPA of 2.0 or higher. The entire program includes 1166 clock hours, comprised of 814 lecture hours, 352 lab hours, and no internship or practicum hours. Also a student must receive a passing grade or credit for all required course work and satisfy all financial obligations to The Illinois Institute of Art.
Fashion Merchandising

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