The Fashion Marketing & Management Bachelor of Arts program provides students with a strong academic and professional foundation through both applied coursework and technological applications. The market driven curriculum teaches students to utilize problem solving and critical thinking skills, which meet the expressed needs of the fashion industry.
Desired Student Outcomes
1. Industry knowledge: Graduates will accurately use marketing and management terminology, principles, and concepts to analyze and meet client needs.
2. Technology: Graduates will demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, on-line research, and website software.
3. Planning and problem-solving: Graduates will demonstrate the ability to plan and analyze key marketing and management processes, including an ability to analyze, formulate and implement innovative solutions.
4. Communication: Graduates will demonstrate professional oral, written, and visual communication skills and organizational skills according to industry expectations.
5. Context: Graduates will understand the broader context of their professional knowledge in relation to history, literature, art, mathematics, psychology, economics, culture, U.S. and international law and policies.
6. Professionalism: Graduates will have developed an appropriate professional demeanor, an understanding of the nature and culture of the profession, an understanding of the industry at large, and the graduates’ chosen profession, with a clear knowledge of professional ethics and standards.
The program offers experience across disciplines in business, fashion, and design, covering both soft and hard lines. This cross-functional focus allows students to expand beyond traditional fashion design positions and choose among options in manufacturing, design and retailing. The curriculum includes fashion industry trends and manufacturing, general business, management, operations and compliance, retailing, marketing, advertising, and design. Students will learn how to effectively bridge the gap between designers and the retail market. They will be required to both identify and anticipate fashion trends, as well as to develop the decision-making skills needed to insure that the preferred consumer goods are in stock at the appropriate time.
To receive a Bachelor of Arts in Fashion Marketing & Management students must complete a minimum of 180 quarter credits with 60 quarter-credits in general education courses and 120 in their specialty area with a cumulative GPA of 2.0 or higher. The entire program includes 2354 clock hours, comprised of 1650 lecture hours, 572 lab hours, and 132 internship or practicum hours. Also a student must receive a passing grade or credit for all required course work and meet portfolio requirements including participation in the Senior Portfolio Show. Graduating students must pass a required course in which a portfolio is produced.