The associate’s level degree program in advertising is a seven-quarter program. It is designed to provide an overview to students who wish to work in an entry-level position in the field of advertising, art direction, copy writing, and account supervision. A solid art foundation combined with an overview of advertising curricula, gives students a sampling of the advertising agencies and departments, art studios and departments, marketing companies and departments, and production companies. The Advertising program provides students with a sampling of skills such as copywriting, advertising campaign, marketing, business and life skills needed to develop the creative and conceptual thinking and group awareness skills to produce design solutions.
Upon successful completion of the program, graduates will have the opportunity to:
• Demonstrate proficiency with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
• Demonstrate the ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications.
• Apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
• Articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/marketing techniques and visual communication skills to client-driven campaigns.
• Demonstrate professional presentation; articulation of knowledge of advertising and visual problem solving; and mastery of industry standards, professional practices and ethics.
To receive an Associate of Science degree in Advertising, students must: receive a passing grade or credit for all required coursework; earn a minimum of 90 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institutes.