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The Raleigh—Durham region is home to major universities and is known for its eight-county Research Triangle—named for the research being done by the regional universities. This research and the young population is a major reason that many large businesses have located to the area.
Major regional employers include American Airlines, BSF, Burt's Bees, Cisco Systems, DuPont, Fidelity Investments, IBM, Qualcomm, Red Hat, Sony Ericsson, Toyota, and Verizon.
Major film festivals include the Flicker Film Festival, Full Frame Documentary Film Festival Retrofantasma Film Festival, and Nevermore Film Festival. Students also enjoy the Hopscotch Music Festival, Ackland Art Museum, Contemporary Art Museum of Raleigh, North Carolina Museum of Art, and the Nasher Museum of Art.
Sports enthusiasts enjoy watching the Carolina Hurricanes, based in Raleigh, and the Durham Bulls baseball team.