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, Fashion Marketing

Fashion Retailing Diploma

The Art Institute of California—Orange County, a campus of Argosy University can help you prepare for it.

Program Overview

In the Fashion Retailing program, you’ll learn how to use how to use your combined creative and business skills to display, market, and sell fashion merchandise. The program prepares you to evaluate apparel construction and identify appropriate characteristics and uses of different textiles. You will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.
Fashion Retailing

Program Description

The Fashion Retailing Diploma program teaches students how to use their combined creative and business skills to display, market, and sell fashion merchandise. The well-trained student will be able to effectively understand and meet the customer’s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns. Individuals in fashion retailing will learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills. Program Objectives Upon successful completion of this program, graduates will have the opportunity to: • Define retailing, to include “bricks-and-mortar”, “clicks-and-mortar”, direct marketers with clicks-and-mortar retailing operations, and bricks-and-mortar retailers, relate them to the marketing concept with an emphasis on the total retail experience. • Discuss why customer and channel relationships must be nurtured in today’s highly competitive marketplace. • Explain the steps in strategic planning for retailers, to include: situation analysis, objectives, and identification of consumers, overall strategy, specific activities, control and feedback. Graduation Requirements To receive a diploma in Fashion Retailing, students must: receive a passing grade or credit for all required coursework; earn a minimum of 47 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institutes.
Fashion Retailing

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Interested in Fashion Retailing at The Art Institute of California—Orange County, a campus of Argosy University?