The Bachelor Degree Program in Advertising is a twelve-quarter program. The program provides students with skills in conceptual thinking, copywriting, design, marketing and public relations, developing advertising campaigns, the business side of advertising, account and strategic planning. The degree also provides a balance in liberal arts courses as well as educates the student in the application of advertising principles to evolving communication channels (interactive media) and the life skills needed to develop and sustain a career in advertising and related fields.
Upon successful completion of the program, graduates will have the opportunity to:
• Apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards
• Develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications
• Demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials
• Demonstrate knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate, and critique, their ideas
• Articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues
• Demonstrate professional presentation; articulation of knowledge of advertising and visual problem solving; and mastery of industry standards, professional practices and ethics
To receive a Bachelor of Science degree in Advertising, students must: receive a passing grade or credit for all required coursework; earn a minimum of 180 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institute.