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Indianapolis Student Named Finalist in Nationwide Fur-Free Fashion Design Contest

Nov. 12, 2013) – More than 20 students from The Art Institutes system of schools across the country have been chosen to represent their schools as finalists in the ninth annual Cool vs. Cruel Fashion Design Competition sponsored by The Humane Society of the United States (HSUS) and The Art Institutes. Munster resident Tammy Montella, a student in the Bachelor of Fine Arts in Fashion Design program, will represent The Illinois Institute of Art-Chicago.

Date Published: 12/6/2013

Nov. 12, 2013) – More than 20 students from The Art Institutes system of schools across the country have been chosen to represent their schools as  finalists in the ninth annual Cool vs. Cruel Fashion Design Competition sponsored by The Humane Society of the United States (HSUS) and The Art Institutes. Munster resident Tammy Montella, a student in the Bachelor of Fine Arts in Fashion Design program, will represent The Illinois Institute of Art-Chicago.

Michelle McDonald, fashion outreach manager for The HSUS, said, “This competition gives us the opportunity to educate the next generation of fashion designers on the cruel and unnecessary use of fur while encouraging them to be innovative and explore new techniques and alternatives.”

The Cool vs. Cruel competition challenges fashion students at The Art Institutes schools throughout the U.S. and Canada to creatively reinterpret and replace animal fur on runway designs by Diane von Furstenberg, Tom Ford, Derek Lam or Moncler.

This year’s contest features a new challenge: for the first time since the competition’s launch in 2005, the use of faux fur was eliminated, encouraging students to innovate with their material choices.

  “The Cool vs. Cruel Fashion Design Competition offers our students a wonderful opportunity to show their creativity and to learn about an important issue in the fashion industry,” said David Ray, president of The Illinois Institute of Art-Chicago.

The HSUS awards each finalist a cash prize and entry into the national competition. The national grand-prize winner will receive a cash prize and an expense-paid, week-long internship in New York City with one of the celebrated designers from the panel of judges.