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Fashion Marketing

Fashion Merchandising Bachelor of Science

The Art Institute of Fort Lauderdale can help you prepare for it.

Program Overview

In the Fashion Merchandising program, you’ll study the business that moves the world's fashions from designers' showrooms to retail sales floors, and finally into the hands of consumers. This fast-paced industry revolves around individuals who exhibit strong business skills and an eye for style. Graduates are prepared to seek entry-level employment in positions such as fashion coordinator and stylist in retail department stores, boutiques, wholesalers, importers, designers, and manufacturers.
Fashion Merchandising

Program Description

The Fashion Merchandising Bachelor of Science degree program is designed to build on a foundation of knowledge and skills taught in the first two years of the program, including technical skills, fashion history and trends, current history practices, and applications. At the foundation level, students have the opportunity to engage in both conceptual and applied coursework as well as hands-on technological applications. Strategic planning in business, marketing, and merchandising are key elements of the program in which students can practice higher-level skills of synthesis and evaluation by developing numerous business plan projects targeted to specific clients and fashion areas as assigned by instructors. In addition, students are required to take a more active role in critiquing each other’s work to compare and discriminate between solutions to design problems. Students can become more attuned to project management through a number of merchandising and marketing courses as well as the three-part Senior Project series to develop a fashion concept from initial concept to implementation-ready projections and strategies. The program is designed to prepare graduates to seek entry-level positions including visual merchandiser, assistant store manager, assistant buyer, and stylist. The length of the program is twelve [12] eleven [11]-week quarters. See Dept. Chair or Academic Advisor for elective choices.
Fashion Merchandising

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