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Digital Film

Video Production Associate of Applied Science

The Art Institute of Dallas, a campus of South University can help you prepare for it.

Program Overview

Video production is at the center of everything from sports coverage to news programming, Internet broadcasts, television commercials, and corporate presentations. The Video Production program presents the skills needed to effectively operate a camera and process film in analog and digital formats — leading to a final production. Graduates are prepared to seek entry-level employment such as audio-visual technician, video editor, video producer, or videographer.
Video Production

Program Description

The Video Production program is designed to provide training for individuals who want to be successful in this fast-paced, creative industry. Whether it’s information or entertainment, the wide appeal of electronic media has created an increasing need for people skilled in video production. Employment opportunities may be found in broadcasting and cable, as well as the entertainment industry and corporations. By working with a faculty that includes experienced professionals, students in the Video Production program can develop competence in the use of a video camera as a technical and imaginative tool for communications art. Pre-production, lighting, and various computer applications are covered in this program. The program also includes multi-camera production, post-production techniques, non-linear editing, and the creation of a video from initial idea to final, edited composition. By gaining competencies in camera operations, lighting, editing, electronic newsgathering, along with studio and location productions, students can establish a professional confidence to solve problems and to contribute as a member of an artistic team. A compendium of the student’s best work is assembled in a portfolio video and can illustrate to prospective employers the student’s capabilities as camera operator, director, editor, and graphics operator. Program Outcomes: Upon successful completion of the program, graduates should be able to: • Conceptualize, plan, execute, and deliver a production utilizing basic video techniques, and demonstrating technical proficiency that meets minimum industry standards • Apply peer and professional critiques in the articulation and justification of aesthetic decisions in their own projects and in the evaluation of other media work • Present and conduct themselves professionally and demonstrate an understanding of specific career paths, job responsibilities, and industry expectations • Apply basic business practices of the media industry while maintaining legal and ethical standards • Apply basic media-related research, writing, and verbal communication skills to their work • Seek entry-level employment opportunities that exist in the preproduction, lighting, directing, technical, broadcast, production, post-production, and business arenas
Video Production

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Interested in Video Production at The Art Institute of Dallas, a campus of South University?