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Fashion Marketing

Fashion Retailing Certificate

The Art Institute of Dallas, a campus of South University can help you prepare for it.

Program Overview

In the Fashion Retailing program, you’ll learn how to use how to use your combined creative and business skills to display, market, and sell fashion merchandise. The program prepares you to evaluate apparel construction and identify appropriate characteristics and uses of different textiles. You will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.
Fashion Retailing

Program Description

The Fashion Retailing Certificate program teaches students how to use their combined creative and business skills to display, market, and sell fashion merchandise. The well-trained student will be able to effectively understand and meet the customer’s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns. Individuals in fashion retailing will learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills. Program Outcomes: Upon successful completion of the program, graduates should be able to: • Demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise • Demonstrate the ability to understand and meet the customer’s needs, and ultimately encourage sales • Demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns • Demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles • Demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills
Fashion Retailing

Gainful Employment Information for this program

Your next steps

Interested in Fashion Retailing at The Art Institute of Dallas, a campus of South University?