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Fashion Marketing

Fashion & Retail Management Bachelor of Fine Arts

The Art Institute of Dallas, a campus of South University can help you prepare for it.

Program Overview

The Fashion & Retail Management program teaches you to develop, analyze, and implement sales strategies — including buying and merchandising practices, inventory control, and cost analysis. You'll also learn about coordinating runway shows, sales consultation, and working with manufacturers' representatives. Graduates are prepared to seek entry-level employment such as retail and wholesale sales, stylist, management trainee, and visual merchandiser.
Fashion & Retail Management

Program Description

The Bachelors degree in Fashion & Retail Management program is a twelve-quarter program that will offer experience across disciplines in business, fashion, and design, covering both soft and hard lines. This cross-functional focus will allow students to expand beyond traditional fashion design positions and choose among options in manufacturing, design and retailing. The content of the curriculum includes fashion industry trends and manufacturing, general business, management, operations and compliance, retailing, marketing, advertising, and design. Students will learn how to effectively bridge the gap between designers and the retail market. They will be required to both identify and anticipate fashion trends, as well as to develop the decision-making skills needed to insure that the preferred consumer goods are in stock at the appropriate time. Program Outcomes: Upon successful completion of the program, graduates should be able to: • Demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software • Accurately use industry terminology to analyze and meet client needs. This process will include trend forecasting, textile evaluation, buying plans, and usage for specific markets • Demonstrate the ability to plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies, branding, electronic marketing, and supply chain distribution • Demonstrate the knowledge of Visual Merchandising as a communication tool to market the merchandise to the consumer • Demonstrate professional presentation skills to include appropriate interpersonal communication skills; articulation of knowledge of fashion marketing and management; and mastery of industry standards, professional practices and ethics • Global Marketing - Graduates will demonstrate an understanding of the complexities of the global marketplace in terms of trade restrictions and international business
Fashion & Retail Management

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