The Art Institutes

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Digital Image Management Certificate

The Art Institute of Charlotte, a campus of South University can help you prepare for it.

Program Overview

In the Digital Image Management program, you will focus on the creation of digital photography and videos, the development of websites, publishing electronic images for print and the web, and basic business principles. You will learn skills that will prepare you to understand the photographic process, demonstrate knowledge of the workings of a multi-functional commercial photography studio, and create advanced market research. Graduates are prepared for entry-level work in their chosen field as assistants for a professional photographer.
Digital Image Management

Program Description

Through this certificate program, students will gain knowledge in the key functions of digital photography and video; this involves the basics of how to produce digital photographs and videos that effectively communicate their ideas, the techniques of digital editing, asset management, and publishing and printing of digital files. Students will be taught business principles including how to keep financial records, market their work, and the basic knowledge of licensing, copyright laws, contracts, and negotiation. Student will develop an online portfolio that demonstrates their skills learned to effectively transition them into the workplace.

Program Outcomes:
Upon successful completion of the program, graduates should be able to:
• Demonstrate knowledge and control of the photographic process, including image manipulation, photo retouching, color management, printing, network use and digital asset management
• Demonstrate knowledge of the workings of a large, multi-functional commercial photographic studio, its business and operations, including key concepts of business plans, competitive business strategies, human resources, database management, and financial principles
• Create advanced market research including branding, competitive analysis, and direct marketing
Digital Image Management

Gainful Employment Information for this program

Your next steps

Interested in Digital Image Management at The Art Institute of Charlotte, a campus of South University?