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Fashion Marketing

A career where you’re in demand

The Art Institutes can help you prepare for it.

The fashion world needs your talent.

Your opportunity begins with an education that starts with the fundamentals of marketing, retailing, and business, then gets you inside the heads of consumers, in tune with the next fashion trend.

Fashion Marketing students working

What you can learn

You’ll be taught by experienced instructors as you build on your knowledge through areas including…

  • Sales and event promotion
  • Consumer behavior
  • Textiles
  • Brand marketing
  • Global marketing
  • Visual merchandising
  • Retail operations and technology
  • Retail buying
  • Media planning and buying
  • Apparel evaluation & production
  • Business management
  • Product development
  • Financial management
  • Merchandise management
  • Public relations
  • Advertising
  • Entrepreneurship
  • Trends and concepts in apparel
  • Event planning & promotion
Fashion Marketing students working

Your next steps

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See the work of our Fashion Marketing students.

Ocean Flores' outside-the-box solution

The assignment: Create an artistic garment for World AIDS Day. Ocean Flores’ outside-the-box solution: A beautiful red wedding dress. She and her instructor share their perspectives on the challenge and the creative solution.

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Natosha Pitts-Morine's Fashion Marketing

Also, check out the website that Natosha Pitts-Morine developed featuring her work.

Read More

Follow our alumni’s path to success.

Alumni success stories

Fashion’s all about staying ahead of the curve.

Fashion grads from The Art Institutes system of schools aren’t just working for traditional boutiques, retailers, public theaters, and more. They’re using new strategies like pop-up stores and online storefronts to reach their customers. With our education programs, you can join our nationwide community of alumni who are helping shape the future.

Explore our alumni from all programs

Notable alumni

Learn more from some of our grads who’ve made a name for themselves as they talk about their education, their careers, what Create Tomorrow means to them, and their advice for aspiring creative professionals.


Calvin Tran

Calvin Tran

Fashion Designer

Hear Calvin's story

Karey Uhler

Karey Uhler

Graphic Designer

Hear Karey's story

Stig Asmussen

Stig Asmussen

Creative Director, Sony Computer Entertainment

Hear Stig's story

Tiffany Derry

Tiffany Derry

Executive Chef and Owner, Private Social

Hear Tiffany's story

Nathan Shriver

Nathan Shriver

Creative Director, Under Armour, Inc.

Hear Nathan's story

Interested in programs in the area of Fashion Marketing?